Cruelty Free International is a protection and advocacy group fighting for the abolition of all animal experiments. They organize certification of cruelty-free products are marked with the symbol of a leaping rabbit. 
It was founded in 1898 by Irish writer and suffragette, Frances Cobbe runs, as the British Union for the Abolition of Vivisection . In 2012 the BUAV joined with the New England Anti-Vivisection Society to establish a new international organization to fight against the testing of cosmetics on animals -Cruelty Free International. This was launched by the BUAV supporter Ricky Gervais.  In 2015, the parent organization linked to the new organization, with its name and brand for all activities. 
BUAV was founded June 14, 1898 by Frances Cobbe runs during a public meeting in Bristol, England.  Known first as the British Union, or “Union”, a campaign first against the use of dogs in vivisection, and came close to success with the 1919 Dogs (Protection) Bill, which almost became law. Preliminary discussion on merging with the National Anti-vivisection Society (NAV), even during the early 1960s, according to the contemporary net worth Committee Secretary, Wilfred Risdon, could not be successful. In recent years, it successfully lobbied the British government to abolish the oral LD 50 test in the 1990s. BUAV was also involved in the lobbying that led to the adoption in the European Union of the 7th Amendment to the Cosmetics Directive, which effectively banned both the testing of cosmetic products and their ingredients on animals, and even the sale of products within the EU which have been animal tested anywhere in the world.
In recent years, the organization has focused on a number of new areas, including the promotion of non-animal tested products; the European Union’s REACH proposals to test tens of thousands of chemicals on millions of animals; and the use of non-human primates in experiments. It acts as the secretariat of the European Coalition to end animal experiments (ECEAE), founded in 1990, and its president, Michelle Thew, serves as president of the coalition. 
It helps consumers identify and purchase products that are not tested on animals by their human and humane cosmetics Household Standards (HCS and HHPS). These audited accreditation systems for retail companies, confirming that neither their products or their ingredients are tested on animals. These standards are also run in a number of European countries and the United States. A list of approved companies is available and regularly updated on their website.  It also runs a primate sanctuary in Thailand for 50 rescued macaques.
Covert investigations included the exposure of breeding and supply of monkeys from Nafovanny in Vietnam for experiments in Europe and the US.  and Covance’s contract testing laboratory in Germany. It conducted a judicial review against the Home Office as a result of its findings in the Cambridge study. Other surveys in 2007 emphasized the primate trade from Malaysia and Spain.
- Jump up^ Shop Cruelty Free , Cruelty Free International
- Jump up ^ Caroline Frost (15 March 2012), “Ricky Gervais fronts Cruelty Free International crusade to end cosmetic animal testing”, Huffington Post
- Jump up ^ Merger of groups of animals aside, the Press Association, June 1, 2015
- Jump up ^ Our history, BUAV, accessed 6 February 2010.
- Jump up ^ European Coalition to End Animal Experiments, accessed February 6, 2010.
- Jump up ^ “Consumer”. Go Cruelty Free. Pulled 08/13/2012.
- Jump up ^ “monkey business”. www.buav.orgArkiveradNovember 3, 2006 påWayback Machine.